From a cost to an investment

Professional Digital Signage
concept management

Digital Signage is a fast-growing modern communication tool, and has a huge potential to improve your service, communication and sales. POPCOM is here to ensure your goals are met and that the whole process is executed professionally.

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Jens

LET MY LONG EXPERIENCE

Help you to make the
right decisions

Over 25 years of experience regarding national and international Digital Signage concept deliveries and Digital Signage concept management. Extensive experience in all areas of the DS concept execution, from A to Z.

How to define ROI, How to manage the project from HW cost to communication investment,  Content production strategy, DS communication strategy, How to choose a DS partner, How to structure RFO, How to choose a DS Software, How to choose DS hardware, How to organize Digital signage testing – “Does Digital signage work?” Integration options and utilizing organizations existing SW solutions, Deployment plan and Support strategy.

Consultation can be provided in: English, Swedish, Finnish and Estonian.

Jens Helin, CEO, jens.helin(a)popcom.ee

How to define ROI

Content production strategy

DS communication strategy

Integration options and utilizing organizations existing SW solutions

How to choose a DS Software

How to structure RFO

How to choose DS hardware

How to manage the project from HW cost to communication investment

How to choose a DS partner

How to organize Digital signage testing – “Does Digital signage work?

Deployment plan

Support strategy

CLIENT PROFILE

 

Organizations interested in Digital Signage

We will help you to structure a project which best suits your goals, regarding every expect of the requirements from HW, SW and content production etc.

 

Organizations looking to improve their existing digital signage strategy

My 25 years of experience can be put to work if you want to improve your DS strategy and test the existing strategy.

 

Brand owners looking to optimize their sales

I have represented the purchase of over 50.000 screens in behalf of major clients and can help brand owners to improve their sales strategy and provide buyers point of view to their future planning.

 

DS companies interested to re-evaluate their strategy and services

Test and evaluate your current routines and strategy, provide new ideas and benchmark against the market. From sales, to HW strategy, SW profile etc.

DIGITAL SIGNAGE

Digital signage is a centrally and remotely controlled, content distribution, management and production platform by which to playback digital content in one or many displays. It is not only a digital poster but can be much more than that. Digital Signage enables totally different and improved communication strategy compared to static signs.

 

Digital signage is used within many industries, from retail, hospitality, service organizations, hospitals, schools, to other public organizations. The reason digital signage has become so popular is that it engages with the audience in a much more effective way than static signage. Moving images, visually striking graphics and the ability to refresh and change the message instantly are key features, but one of its best elements is the ability to publish much more information to your key target groups. 

 

Digital signage systems can be complex or simple depending of your needs. Modern Digital Signage enables dynamic content (automatically updated) automatic content modified from external source, database integration to various external feeds and triggers etc. Digital Signage is much more than just a digital poster.

Building a solid project

Digital Signage is often profiled as IT project although it is a solid communication product. The best way to implement a secure project is to analyze the needs properly before purchasing HW or SW. Essential part is to come up with answers to questions “why” and “how”. What are realistic goals and how to ensure that they are reached? ROI? How to implement DS to existing communication strategy? How to organize the content production? How to organize the management of the system? How the tool will be pitched to the personnel? Once there is a clear picture of the goals and purpose, it is easier to make right HW and SW screening and purchase.

As a consultant, I have extensive experience to manage the process described above. I can help to analyze the needs together with your personnel and point out best practice’s trough out the process from A to Z. 

Digital Signage as a communication tool

You often hear the question: “Does digital signage” work or do the “Screens work”? Well, they do. The truth however lies not in the HW or SW or the investment itself, but how you use these tools. Just investing to a bunch of screens, will most probably not raise your sales, improve customer satisfaction or help your customers in their choices. However, if executed properly, Digital Signage can open totally new doors to improve your sales or service profile. The knowhow how to structure your concept plays a key role.